Well Dave already spilled the beans (here and here), yep I’m speaking at BBS at the end of the month.  The question is, then, just what the heck am I speaking about.  RSS Metrics.  Oh boy, yeah.  I wrote a bit about it on my blog already, but essentially what I’m going to help people work out is how to measure their audience on their blog.  This, btw, is no mean feat.  The reason Feedburner has been so successful is that they do give those metrics.  But, my talk isn’t going to just be “Use Feedburner.  Thank you.  Any questions?”.  That’s more than a little lame.  Don’t ask me how I’m going to simplify the discussion, because I’m still noodling that around in my head (ouch).

The reason, besides I was stupid enough to agree, that I’m talking about RSS metrics (and maybe blog metrics in general), is that as businesses get into blogs, bosses want to know what impact the blog is having.  Who is reading it, how often, when, what …  And while it might seem easy to dismiss these things, it really isn’t.  It is important.

If you are interested in biz blogging, BBS (as Dave said) is a great time to learn and network.  Pick the brains of folks already doing it.  Hang out with fun folks and just bask in the general blogginess.  I know that after BBS you will have a ton of new ideas and ways to start blogging or improve your blogging.   Now let me sweeten the pot a bit.  If you want to go I have a discount code for you worth $100 off any package.  When you register use code LCAS06 and the discount is yours.  There are deals to be had for hotel rooms (I use Hotwire myself) and I’ll be there Tuesday night and for the workshops and conferences.  Stop by and say hi.  I’m sure Dave and I will be hanging out somewhere chatting (look for the tall guy with the beard and the shorter geeky guy with glasses).

Tags: BBS, BBS06, Blog Business Summit