Fellow Business Blog Consulting contributor Toby Bloomberg alerted me to this MySpacesque site for dogs and dog lovers: Dogster. If you thought a dog having a blog wasn’t out there enough, how about a dog with its own home page where it can share photos, connect with dog friends (a la LinkedIn and MySpace), and chat on forums as well as on its blog!
Dogster are monetizing the site through Google Adsense, banner advertisements and some sponsorship deals, but I think they have only scratched the surface of monetization with paid placement, contextually relevant text link ads and so forth.
I can’t imagine who the heck would actually pretend to be their dog talking and writing up a story from the dog’s perspective and posting it to this site or, worse yet, to maintain an ongoing DOG BLOG from the point of view of their pet. Sheesh! I imagine these are the same people who dress their dogs up in cute little dog outfits, surprise the little pooch with a dog birthday cake, and tuck them in at night into their doggie sofa beds.
The lesson for us business bloggers here is that it might make sense to think bigger picture — i.e. not just about creating a blog for our business or our client’s business, but rather expanding that vision and creating a full-blown social networking community where the blog is just a piece in the overall puzzle. Toby seems to think the concept has merit because she is offering a service to help companies create social networking communities. So give her a shout if you have an interest.
Shoot me now! I can’t believe this, Dogster, are you serious. I actually clicked on the link to make sure it wasn’t a joke.
What is next, dog dating!
Comment by Andrew Preston — October 27, 2006 @ 11:03 am
[…] Oh for the love of dog!Business Blog Consulting, NY – 9 hours ago… worse yet, to maintain an ongoing DOG BLOG from the point of view of their pet. … into their dog car seats, and tuck them into their orthopedic dog beds at night … […]
Pingback by Pet Bed Central » Blog Archive » Oh for the love of dog! — October 27, 2006 @ 4:33 pm
[…] Business Blog Consulting, NY – Oct 27, 2006They are monetizing the site through Google Adsense, banner advertisements and some sponsorship deals, but I think they have only scratched the surface of …Oh for the love of dog! […]
Pingback by The Way of the Rich Hermit » Blog Archive » Domain names again become big business — October 28, 2006 @ 6:21 pm
[…] Business Blog Consulting, NY – Oct 27, 2006They are monetizing the site through Google Adsense, banner advertisements and some sponsorship deals, but I think they have only scratched the surface of …Oh for the love of dog! […]
Pingback by The Way of the Rich Hermit » Blog Archive » Service combats global counterfeit and gray market sales. — October 29, 2006 @ 12:28 pm
Stephan – thanks for the shout out. In 1967 the word was “Plastic.” In 2006++ the words are ” Smash-up Niche Communities.” It’s raining cats and dogs and sneakers (yes there is a community dedicated to sneakers)! Today I received an email about a community focused on roadsters.
Comment by Toby — October 30, 2006 @ 12:28 am
hee, hee…its all just a bit of fun. Dogs are becoming the “children” of childless folks. Pets & pet care are becoming huge business. ^..^
Comment by Sheltie Nation — October 31, 2006 @ 12:33 pm