Nearly two thirds of adults intend to do their holiday shopping online this year. Take a tip from the major eTailers’ marketing playbook:-blogs, RSS feeds and viral marketing are what you need to drive all those eager online shoppers to your site.
Nearly half, 41.6 percent, of retailers will incorporate blogs or RSS feeds into their holiday marketing strategy, and 79.5 percent will use viral marketing at social networking sites, like MySpace and Friendster, says the 2006 eHoliday Mood Survey released Wednesday. The study was conducted by BizRate Research for Shopzilla and Shop.org.
And don’t be misled by the perception that these sites are only for teens. More than half the visitors to MySpace are now 35 or over–up from less than 40 percent last year, reveals new data from comScore Media Metrix.Â
Of course they have to find your website – so 97.4 percent of eTailers invest in search engine optimization and marketing.
Since shoppers show signs of starting their holiday spree early in November, now’s the time to get your blog and feeds up and running.  Plan a holiday content strategy and create RSS Feeds that will raise your search rankings and distribute your content into the news aggregator sites, making it easier for the online holiday shopper to find you.
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[…] RSS, Blogs Head Up Holiday Marketing Plans for Etailers : Business Blog Consulting Nearly half, 41.6 percent, of retailers will incorporate blogs or RSS feeds into their holiday marketing strategy, and 79.5 percent will use viral marketing at social networking sites, like MySpace and Friendster… (tags: business blogging rss viral marketing social networking MySpace) […]
Pingback by links for 2006-10-08 - Small Business Radio — October 8, 2006 @ 2:46 pm
I founded it to be original to add the site http://www.strongbusinesscredit.com to facebook. Apparantly after reading this I’m not the only one that is clever like this. Do you think many other people are doing this? I just can’t seem to find it anyone online. Any tips on how to search either?
Comment by Jaime — October 10, 2006 @ 3:33 pm
Not sure where my last comment went…not trying to spam here….I tried setting up a facebook account for my http://www.strongbusinesscredit.com and it worked! I thought I was the only creative person on this. I was unable to search and see other businesses. Any ideas how to search?
Comment by Jaime — October 10, 2006 @ 3:48 pm
Yep that was a good insight. A long time ago too and now just based on our statistics alone there are a staggering amount of business usng RSS to deliver a large portion of their marketing. The cost effective nature of RSS lies in its ability to deliver like email could in the early 90’s – that is 100% spam free. Hang on world because the bubble will burst soon. Opening the floodgates for a massive intrusion of RSSiacs at a less than corporate level.
Regards, Richard Herbert
http://www.rssresponse.com
Comment by RSS Response — August 7, 2007 @ 4:02 am