As I indicated in a comment in a post I read today over at Kian’s blog, I had to make my own sound in the echosphere. Yeah, I called an "echosphere" for a reason because Kian is experiencing something I have also experienced and continue to deal with like the feeling of having my eyes pried open with toothpicks and forced to watch I Love Lucy 24/7. I can only read Scoble’s take on a topic, or Winer’s thoughts about this and that, and what Doc told me today, so many times before I start to think about jumping out my office window. In this case only 3 feet off the ground but nonetheless, totally whacked.
**Please note that I am completely hypocritical in that statement 1. because I am envious of their traffic readership, and 2. the reason they are so easy to link to is because all I have to do is Google there last names, or in Doc’s case the word "Doc" and I get a first page search response. This is a result of the echo chamber I complain of and using blogs to my preached point about SEO.**
With that said, let me explain the blogging echo chamber dilemma. Blogs are real time. As fast as something can be typed and the publish button pushed, words can be transmitted to readers all over the world. When you have people that are gurus as I have mentioned above, everyone is excited to report what exciting thing they read today over at this popular blog. If they are excited to report it, and you are also excited, and both of you blog it and make me click to go read it, you can see where you get caught up in that echo chamber or the "blogging fissure" (my phrase).
In keeping up with the blogging fissure or echo chamber continue reading this article at Bloggers For Hire.
[…] Original post by Jim Turner […]
Pingback by Search and Find » Blogging and the Problem of the Echo Chamber — December 1, 2006 @ 12:30 am
First, I don’t get that much traffic. Never have. Check here:
http://doc.weblogs.com/discuss/
Shows 466 visits so far today. Not a small number, but far from what many *real* “A-listers” get.
Second, while echo chambers exist, that’s not what drives the Google juice. It’s saying quotable and interesting stuff, and doing it over a long period of time. That’s the real SEO secret.
For whatever it’s worth, I’ve never tried to optimize search results for my blog. I just do what I do. If you look at my referers log…
http://doc.weblogs.com/stats/referers
… you’ll see relatively little from any “echo chamber”. Instead you’ll mostly find searches for topics that my blog has been associated with, one way or another, over the last seven years.
Comment by Doc Searls — December 1, 2006 @ 4:44 pm