Richard Nacht, president of Blogging Systems which specializes in blog strategies for the lending and real estate industries, has the following Top Ten strategic benefits of blogging,
- Search Engine Marketing
- Direct Communications
- Â Brand Building
- Competitive Differentiation
- Relational Marketing
- Exploit the Niches
- Â Media & Public Relations
- Position You as an Expert
- Reputation Management
- Â Low Cost
Read more at the Daily ‘Dog
Thanks, Sally, for that mention of the 10 benefits. Those form the basis of the book Richard and I authored for McGraw-Hill, Realty Blogging. We appreciate it.
Comment by Paul Chaney — December 12, 2006 @ 9:27 am
[…] Brian Halligan of Small Business 2.0 has written a post listing those benefits (He calls them reasons) and references a post at Business Blog Consulting as the source. He refers to the list as “theirs.” Well, it’s not theirs, it’s mine. […]
Pingback by I Just Don’t Get Any Credit | Strategic Business Blogging — December 19, 2006 @ 11:31 pm