November 2, 2024

RSS and Permission Marketing 2.0

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Just wanted to point your attention to another in a great series of posts from Brian Clark of Copyblogger.

This one’s called Permission Marketing 2.0, a riff on Seth Godin’s Permission Marketing and the fact that anything being revisited today needs to have a 2.0 on it to be taken seriously. Kind of like dot com in the late nineties.

One of my favorite lines…

Somewhere along the way, people became overly obsessed with search and forgot everything else. Many businesses today would disappear if their rankings tanked. And that’s no way to run a business.

Too true.

So what is PM2.0? It’s all about RSS my friends. Read on….

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