KnowledgeStorm and Universal McCann have begun to release an emerging media series study into how blogs, podcasts and other RSS technologies affect technology purchasing decisions.
So far only the podcasting study has been released (free with registration), but they’ve released some teaser factoids:
- 53% of respondants get business and technology information from blogs
- 59% of business and IT professionals are somewhat or very familiar with RSS
- 70% pass along content from blogs
Of course, they don’t go into detail (at least yet) on whether these people are making a buying decision on what they read at Engadget, or whether an RSS feed is helping them choose the right server or keeping them up with last night’s episode of Lost.
You can read the abstract and register for the free report here.
Thanks to Media Buyer Planner for the link.
Rich,
Thanks for your interest in our report. The full blog report is now available at KnowledgeStorm. Follow this link to the abstract: http://www.knowledgestorm.com/search/viewabstract/84548
Please note that registration is required for access to the free report.
Best,
Matt Lohman
Comment by Matt Lohman — September 13, 2006 @ 8:56 am
Wow! It’s kinda of surprising to know that 53% of respondants get business and technology information from blogs. I would thought that main stream news sites or newspapers would still be the main source of business and technology information.
I guess having the majority of the population on broadband does help… 😛
Comment by Paul — September 14, 2006 @ 11:47 am
a few notes on blogging and business…
Here’s a couple of interesting job-related ideas I’ve stumbled across today. First up, Business Blog Consulting points to a report on how blogs, podcasts and their ilk affect technology purchasing decisions. The answer seems to be “more than you’d …
Trackback by One Man & His Blog — September 15, 2006 @ 12:02 pm