An interesting development transpired here at BBC, a blog conversation broke out.  BBC contributor Stephan Spencer’s post PR Firms Comment Spamming? began a small conversation with the VP of Connors Communications.  Stephan had assumed a comment left on his blog about the long tail was a PR firm touting the latest client’s software program.  Although Stephan was mistaken in his assumption, through the use of blog mining or RSS (now I’m assuming), Mike Levin the person that left the comment, was able to correct his mistake.  In fact Mike was touting the application he had developed for Connors Communications. 

An open conversation was the result, and although Stephan and Mike may disagree on the use of comments on a blog, it is clear that their exchange was civil, and exactly what companies can use a blog to develop, an open commuincation with their customer or clients. 

Sorry Mike, now it’s my turn to provide some feedback.  After going to the Connors website, I wanted to rush to read your blog since you had indicated you were a passionate blogger in your comment.  I looked far and wide and could not seem to locate that blog.  On a whim I decided to check out the hard to find navigational site map link and searched a long time again before I found the link to your company blog.  You are correct by stating in the comments here:

I read many blogs, and sometimes I am compelled to leave comments, just as comments on our blog are welcome. I think if you read a few of my blog posts, you will find me to be sincere and on the level.

I read a few of your blog posts and you are definitely on the level and sincere.  The problem or at least what made it difficult was the navigation to your blog.  If you don’t make it easy to access those blog posts people may never get to find your wisdom.  A simple “Read Our Weblog” button or link in the top left with the rest of the navigation would prove to be beneficial to you and Connors Communications.

Great job gentleman and lets keep up the blogging conversation.