Robert Liodice, president and CEO of the ANA, has been blogging for a little over a month. The ANA is one of premier industry trade associations for marketing industry. I have to say, I’m surprised that “a suit” seems to really get blogging as well as Loidice demonstrates. For example, he links to Wikipedia to clarify concepts in his posts, which is a smart blogger thing to do. Not surprisingly, he uses the blog to boost for the industry (e.g., “Great (Not Just Good) Times Are Ahead for Marketers”), but he also uses it to comment on an initiative of another industry association (“NAB Responsible Programming Taskforce”) as well as to respond to how the press is clarifying ANA initiatives (“NUDG: What Really Happened”). A great example of why every industry association should adopt this handy communication tool.
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