Having a good niche is the secret the success of many businesses, and blogs are a great way to market to that niche. Jill Fallon has embodied that with her business Estate Vaults and its companion blogs, Legacy Matters and The Business of Life. I’m not entirely clear what the difference is between the two blogs (in general, I’m not a fan of multiple blogs for a single business author, but maybe there’s some good reason for it), but her “About the Author” page clearly describes the business proposition:
When she was essentially widowed for the second time, Jill Fallon was inspired to create EstateVaults‚Ñ¢ to help people take care of the business of their lives more easily and securely and at the same time keep their affairs in order for their families.
She believes that boomers – her target users of EstateVaults™ Рare the bridge between their non-digital parents and their totally digital children and grand-children. Boomers are at the time of life when questions about mortality loom larger even as life gets sweeter. With the proliferation of tools, they can create digital personal and family legacy archives to connect generations past, present and future, if only they get their act together.
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