I love this blog! I actually wrote an email today to my buddy Nick Denton of Gawker Media saying that I was talking with some colleagues today about the ways people shop online differently than offline. I wrote to Nick in part:

I think people shop online when they know what they want, but it’s harder to browse online. With Xmas coming up, if I have a specific idea for a present for someone, I’ll get it online for the convenience. But just knowing that I have to buy *something*, I’m more likely to go to some physcial stores where I can just wander around and see what catches my eye.
One exception is when I’m tipped off to fun things through blogs. Often, blogs are great at turning up weird, offbeat products I wouldn’t have seen elsewhere, from some specialty shop or whatever. I can think off the top of my head of at least 3-4 products like that I’ve bought thanks to blogs. So what about a blog specifically about shopping? A personal shopping assistant?

He replied, “have you seen mightygoods.com?” No, I had not, but it’s exactly what I had in mind. Written by Margaret Mason, who writes the wonderful Mighty Girl and is a contributor to The Morning News, the site explains its mission thusly (you know how I love blog mission statements!):

Mighty Goods is a shopping blog that’s updated five days a week. We spend a great deal of time finding and posting things we love. These aren’t just any old things, these are exactly the right things. They will brighten your eyes, match your couch, and fix the annoying problem that’s been bothering you. They will make you want to fortify the economy with your purchasing power.

I love the tagline, too: “Hooray for stuff!”

Link