My new favorite sport is antagonizing direct marketing guru (read "dinosaur"; JUST KIDDING!) Bob Bly, who suggests in his latest blog post that there are only a couple of dozen marketing blogs out there. I know there are a heck of a lot more out there than that, but I’m too busy/lazy to spend a couple of hours compiling a huge list of them.
So it occurred to me that maybe you’d all help me with the work. Please list your blog in the comments field if (and only if) it’s a marketing-oriented blog (I’ll delete submissions I deem off-topic). Feel free to add others you know of. (<a href> tags are allowed in comments.) And spread the word; if successful, this post can serve as a resource to those looking for such blogs. If enough participate, I’ll update this post with the list so it’s easier to scan.
Otherwise, I’ll just look like a dope if only four of you bother… <gulp>
UPDATE:
The response to this challenge wasn’t quite as overwhelming as I’d hoped, so like usual, if you want something done right, you have to do it yourself. Therefore, I spent the last hour surfing marketing blogs, and let me tell you something, there are a lot more than a couple dozen marketing blogs out there. Suffice it to say this is just the tip of the ice berg, but one that I’ll update from time to time (it’s a TypeList, so that’s easy).
Bly makes some good points. I think there are more ‘marketing’ blogs out there than you’d know as some are what I’d term ‘stealth personal’. They are personal blogs but also have the added advantage of being associated with your company. This applies from VC blogs to CEO blogs.
As far as freelancers and solo practitioners, yes, that’s a huge problem with the billable hour business model not a problem of blogging per se. I find blogging is a great way to build a dialogue and discover new markets and products (even productized services ala IBM) with ‘trend translators.’
Mine is a marketing blog and I even talk about marketing and innovation within it, Crossroads Dispatches.
Comment by Evelyn Rodriguez — November 30, 2004 @ 1:29 pm
My company’s weblog, which I sometimes post to, is at http://www.capulet.com/weblog/.
Comment by Darren — November 30, 2004 @ 1:45 pm
My company’s marketing-focused blog is called Perception Analyzer Dial.Log and can be found at http://weblog.perceptionanalyzer.com.
This will be a great resource. Thanks for hosting.
Comment by David Paull — November 30, 2004 @ 2:01 pm
And mine is The Snip! (www.thesnip.com) – Taking the personal voice to networked markets
Great idea
Thanks
Comment by Neil MacLean — November 30, 2004 @ 2:24 pm
And mine is:
The Worker Bees Blog
Buzz Marketing & More
Comment by Elisa Camahort — November 30, 2004 @ 6:41 pm
I am running a blog that is mostly marketing, but it’s a niche blog for overall effectiveness for online ministry. Same ideas for business applied to missionary work. It’s at http://www.eMinistryNotes.com.
Comment by rob — November 30, 2004 @ 7:26 pm
http://www.collaboratemarketing.com
Comment by james cherkoff — December 1, 2004 @ 4:28 am
Some of my favorites are:
TSMI’s Tradeshow Marketing Report
Decent Marketing
Gaping Void
The Marketing Playbook
Comment by Sue Pelletier — December 1, 2004 @ 8:52 am
I’m doing a thing called The HP Blog at my photograpic company website. We do real estate photography, so I provide advice on home marketing, and news about Highshots Photography.
Comment by Darryl Stringer — December 1, 2004 @ 2:10 pm
My blog is called Buzz!Words and is located at http://buzz.typepad.com. It targets small and medium size businesses who need to find more efficient and effective marketing tools.
Comment by Colleen Sharen — December 2, 2004 @ 5:23 am
There may be more than a couple dozen marketing-related blogs out there (mine included), but not nearly as many as there should be, given the awesome power and unlimited potential of this self-publishing platform. I am very happy to see Bob Bly enter the blogosphere. His blog should attract a throng of readers, many of whom will be traditional, offline communications professionals. He should help push blogging across the threshold and that much closer to the tipping point.
A Fine Kettle of Fish
http://www.afinekettleoffish.blogspot.com
Comment by Bob Cargill — December 2, 2004 @ 2:14 pm
Just have a look at this huge list (with various advertising and marketing blogs):
The invasion of the advertising blogs
http://ad-rag.com/113658.php
Comment by marco — December 2, 2004 @ 2:22 pm
And… for a Marketing blog in french :
http://patrice-thiriez.blogspot.com
Let’s keep going ! Long life to webmarketing !
Comment by Patrice Thiriez — December 6, 2004 @ 1:27 am
My Smart Marketing blog…
Comment by Jay Lipe — December 6, 2004 @ 3:08 pm
Another french blog for relational marketing
http://amiel.typepad.com
Patrick (Paris)
Comment by Patrick Amiel — December 7, 2004 @ 7:24 am
Don’tStrategic Public Relations is focused on public relations strategy within integrated marketing communications. In my new role as director of marketing communications, you’ll be finding my content shift even more into marketing waters.
Comment by Kevin Dugan — December 7, 2004 @ 9:01 pm
Now The Tinbasher isn’t a marketing blog per se, but it does provide an insight into blogging from a small business perspective and regularly links to various marketing blogs so readers can investigate the medium further. Call it a kind of conduit.
And Bob has asked me to participate in his little teleconference about business blogging seeming you so kindly declined his offer!
We all know what happened to those dinosaurs.
Comment by Paul Woodhouse — December 8, 2004 @ 3:42 am
I think you’re already aware of the SkyBox by Maytag weblog at http://www.ka-thunk.com, but I’ll list it any way just in case.
Comment by Gary Petersen — December 8, 2004 @ 10:44 am
For your consideration:
Chris Ray | Interactively Speaking
http://chrisray.typepad.com/
Thanks!
cr
Comment by Chris Ray — December 8, 2004 @ 4:37 pm
Hi,
Marketing & digital services (in French) :
http://post2000.net
Thanks
/reza
Comment by /reza — December 8, 2004 @ 11:14 pm
Hi
My blog, The Mobile Weblog (www.mobile-weblog.com) covers marketing quite a lot – especially mobile marketing and location based advertising.
Russell
Comment by Russell Buckley — December 9, 2004 @ 1:43 am
My personal Web site, Allen.com, covers the concepts and techniques needed to unify marketing and sales activities. This includes one-to-one marketing, personalization, as well as short reviews of marketing Web sites.
I don’t use traditional blogging software, so the site is in a modified-blog format — but the site is all marketing, all the time.
Cliff
Comment by Cliff Allen — December 9, 2004 @ 6:15 am
Web Affinity is in French : http://ts.typepad.com/webaffinity
and is about e-commerce & e-marketing
Thanks for your consideration.
Thomas
Comment by Thomas — December 9, 2004 @ 4:32 pm
Hi Rick
My blog, Marketing Tom (http://www.marketingtom.com) covers all things relating to Internet Marketing.
Comment by Alun John — December 10, 2004 @ 6:35 am
my dirty little blog on personal branding:
Brand New Brand YOU!
Comment by Peter — December 12, 2004 @ 7:38 pm
The marketing blog that ranks #1 on Google, #2 on Yahoo and #1 on MSN is Online Marketing Blog. Interesting you would leave it out of your list and link to a query on “marketing blogs”.
Bly’s comments are not a realistic comparison. Blogging as a marketing activity is more about branding for most blogs and that involves a different set of metrics than what’s involved with evaluating a direct mail campaign.
Why he decided to compare blogs to direct marketing tactics makes little sense at all – at least not yet. Except to stir up the bees nest maybe.
Comment by Lee Odden — December 13, 2004 @ 8:16 pm
Hi Rick,
You can add http://www.ebizreporter.com to that list if you think it’s “up to snuff”.
The Ebiz Reporter
Comment by Paul Short — December 14, 2004 @ 8:04 pm
Hello Rick. I read Bob Bly’s comments about you. His polar opposite? That was uncalled for. The truth is, in that comment, Bob did make some decent, although kind of obvious, statements, but he seems to fall short of possessing a solid understanding of the potential of blogs as one component of an integrated marketing strategy. As for your response, I think your comments on his blog were dead on. (For the record, I’ve been involved in marketing management, ebusiness strategy, direct mail and print advertising during he last 20 years, so I am certainly not “e” or channel centric either or part of the under 30 crowd Bob mentioned.) Still, Bob is one of the greats of copywriting and he deserves respect for his impressive body of work.
I publish Marketing Today, a webzine on business-to-business marketing, email newsletter and recently launched a Marketing Today blog at http://marketingtoday.blogspot.com/. I’d be happy to be included in your list. The webzine is at http://www.marketingtoday.com.
Comment by Peter DeLegge — December 14, 2004 @ 9:53 pm
I see I didn’t make the cut. I’m still blog about marketing though at http://www.radiantmarketing.biz.
Paul Chaney
Radiant Marketing Group
Comment by Paul Chaney — December 19, 2004 @ 3:01 pm
The BizBlog Directory coming down
Spammers have completely taken over the BizBlogDirectory. In the past, I was able to combat it by bringing up an old version of the page and restoring it. So many spammers have put crap on the page that the good version of the page has dropped off the…
Trackback by A Penny For... — February 4, 2005 @ 3:28 pm
My blog is about the retailing side of marketing. Read “Retail Management and Retail Marketing” at http://retailstore.blogspot.com.
Comment by Greg Manter — February 5, 2005 @ 8:44 am
And we’ve been blogging about the role of experience in marketing for some time now. You can read our blog at http://blog.brandexperiencelab.org/.
Comment by David Polinchock — February 10, 2005 @ 7:31 pm
Here is another for your list. Communication Revolutions http://www.revolution.blogs.com
Thanks
Comment by will Seccombe — February 15, 2005 @ 1:39 pm
Speaking of Marketing
Comment by hamilton wallace — February 18, 2005 @ 6:21 pm
Even I’m suprised by that comment and I just started blogging. Actually I started because I heard it was another good marketing technique and I’ve definitely seen a lot of other marketing blogs out there. It may be a personal blog too, but thats to let my customers get to know me as a real person. I make beaded jewelry and often do custom work, especially for weddings, so I think a place like a weblog helps ease the customers mind of dealing with some stranger over the internet and allows them to get to know this person they need to trust with their $$ and time. My company’s weblog is:
http://www.jonarablumaui.blogspot.com/
Comment by Jamee Jones — March 5, 2005 @ 11:54 am
Whoops! Can you tell I’m new at this?! I guess you will have to delete my comments..I see now that you are talking about blogs specifically dealing with actual ‘marketing’ not just using blogs as a marketing technique for your business. I agree though..I’ve visited a lot of blogs discussing marketing over the past year!
Comment by Jamee Jones — March 5, 2005 @ 12:01 pm
My blog is titled “Best Practices in B2B Email Marketing” and can be found here: http://b2bemailmarketing.com
Comment by Tamara Gielen — March 9, 2005 @ 4:38 am
sorry, I got the url wrong, it’s actually http://www.b2bemailmarketing.com
Comment by Tamara Gielen — March 9, 2005 @ 10:09 am
Thanks for including Diva Marketing – here are a few more to add to your list:
-Marketing Road Maps
http://getgood.typepad.com/getgood_strategic_marketi/
-Figmentations
http://figmentations.blogspot.com/
-Qualtiy Service Marketing
http://qualityservicemarketing.blogs.com/quality_service_marketing/
Comment by Toby — April 19, 2005 @ 5:49 am
Any Path Will Not Do When It Comes To Planning
Trackback by Diva Marketing — April 19, 2005 @ 11:20 pm
My blog is titled ‘Research Analyst’ and can be found here: http://firdaushaque.blog.com
My efforts are towards making this an interactive forum which will feature in depth logical or illogical discussions about what is happening in the web world, be it technology developement, email marketing strategies, SEO techniques or the common run of the mill marketing and advertising.
Comment by firdaus haque — May 6, 2005 @ 2:29 am
Too late to add another marketing blog?
Comment by Michele — June 10, 2005 @ 1:42 pm
my blog on brands is titled http://www.brandfocus.blogspot.com
Comment by Anish Bafna — June 20, 2005 @ 8:26 pm
Blog on Software Marketing
Comment by Angela Astor — July 17, 2005 @ 11:55 am
Hello:
I wanted to give you a heads up on a new integrated marketing blog I started called IMARC: Integrated Marketing Communications for the Digital Economy. I’m happy to promote content from your blog, if you would be kind enough to provide a link to mine? Feel free to drop me an email if you’d like to talk more about this offline.
Best Regards,
Steve Eisenberg
Steve@SteveEisenberg.com
“Taking You From Resource To Revenue”
Comment by Steve Eisenberg — July 17, 2005 @ 7:28 pm
I would like to add Kinetic Ideas to your list: http://www.wendy.kinesisinc.com
It is a marketing blog that provides interesting and fun tips, ideas, strategies, and anecdotes related to marketing, sales, and and promotions to help your business succeed!
Comment by Wendy Maynard — July 21, 2005 @ 1:15 pm
My blog on marketing strategy is called Being Reasonable, at http://www.being-reasonable.com
Comment by marcbabej — November 18, 2005 @ 4:52 pm
Frighteningly enough, there are thousands of blogs out there dedicated to marketing. I think the field is large enough for a lot more specialization. Of course this is already happening with people posting on marketing as it relates to their own personal industries.
-Randy
http://www.4mysales.com
Comment by Randall Wilson — February 14, 2006 @ 12:25 am
http://www.homeschoolblogger.com/prmama is the place to come if you want to learn about marketing to homeschoolers!
Comment by PRMama — February 18, 2006 @ 7:34 pm
Consider adding Marketing Memos (http://www.siliconstrat.com/blog/) — Cynical pen in hand, Guy Smith reviews trends in marketing and the high-tech industry, describing the impact good and bad marketing practices have on start-ups and brand name firms alike.
Comment by Guy Smith — February 23, 2006 @ 6:32 pm
My blog, Freaking Marketing, addresses tough-to-discuss marketing topics, with an emphasis on direct marketing issues.
Comment by Robert Rosenthal — July 21, 2006 @ 8:45 pm