I’m behind the times on these two articles from Fortune on marketing and blog trends, but they’re both so good I’m still happy to link to them:
The first story above is only a few days old and is mainly based on insightfly quotes from Steve Hayden, vice chairman of New York-based Ogilvy & Mather about how advertisers should understand blogs. The second link is actually shameful on my part that I post it so late, as it’s three weeks old (I was on vacation when it was published) and it is simply the most thoughtful analysis of the business blog trend I’ve read to date.
Two Great Articles From Fortune on Blogs and Marketing
I don’t find these two articles so earth shattering, but the fact that they appear in Fortune is probably significant, making it useful to point to them….
Trackback by del.icio.us WebCites — January 23, 2005 @ 9:21 am
Fortune on Blogging
Great article in Fortune Magazine titled, Why There’s No Escaping the Blog. Via Rick Bruner’s most excellent Business Blog Consulting. Thanks Rick.
Trackback by smallbusinessbranding blog - small business marketing — January 27, 2005 @ 5:26 am