Vacuum cleaner maker Dyson has chosen two hip UK tech blogs, ShinyShiny ("a girl’s guide to gadgets") and Tech Digest for a clever rich media campaign that features two skyscraper ads on either side of the page via which readers can play a Pong-like game. Unfortunately, by the time it was reported, the ad seems to have finished its run. (Via MarketingVox)
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I guess this was inevitable
Dyson saugt und bloggt
Beutelfrei-Staubsaugen drängt mir immer mehr auf, schafft Bedürfnis: Dyson setzt nun auch auf zwei Weblogs im Kampf gegen die Beutelsauger-Konkurrenz:
Shiny Shiny guided girls to gadgets; TechDigest macht’s in etwa wie engadget, bloß euopäischer …
Trackback by (b), boris eder — March 14, 2005 @ 2:33 pm
You gotta admit, that’s a pretty cool use of ads though – playin’ ‘pong’ across a webpage is slick. Just part of the Dyson creativity, in my opinion, that makes the Dyson vacuum so dang good. Wish I coulduv seen it.
Comment by R. Rhodes — March 20, 2007 @ 10:53 am