Good article in Inc.com last week runs down the "Top Ten" things you should know before starting a small business blog. Author Carole Matthews did her homework. I had a great conversation with her and she also quotes Paul Chaney (now contributing to this blog) and Anita Campbell. She lists the usual cautions:
– Understand that a blog is a two-way conversation
– Know what topics are off limits
– Use keywords in your titles and posts so your blog will get found by the search engines
She also mentions a pet peeve of mine: "Yes, you do need to be able to write." That’s not to say you need to be a published author before starting a blog. Far from it. But you do need to write coherently, succinctly, interestingly. And that’s a skill you can learn by blogging, er writing, a lot. Your thoughts?? Leave us a comment below.
P.S. I learned from Carole that Inc.com has maintained a blog, Fresh Inc., since August 2003. Funny… I had never run across it.
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