The August 15, 2005 issue of BusinessWeek has an article on podcasts going mainstream and the impact Apple’s iTunes is having on indie shows and media giants in Podcast: David vs. Goliath.
As podcasts become a more common tool in small businesses’ Web
marketing toolbox, (as business blogs already have,) how will they
compete against media giants who can just reuse or re-purpose existing
content?
The article suggests a few things such as joining more informal networks (away from iTunes) such as Techpodcasts, the Association of Music Podcasting or Podcastoutlaws.
Small businesses may need to focus on their niche rather than a broad audience to begin. If Seth Godin is right in All Marketers Are Liars, finding an untapped niche that shares your world view might lead to something bigger…like a top 100 ranking on iTunes.
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