December 21, 2024

ClickZ: Boing Boing Plus Battelle Equals Blogs as Big Business?

Posted by: of ExecutiveSummary.com on 04/9/04
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ClickZ’s editor Rebecca Lieb reports on the recent news that the popular humor and tech blog Boing Boing is too popular for its own good. Boing Boing’s found Mark Frauenfelder, a former editor at Wired, recently appealed to readers for ideas on how Boing Boing can generate revenue, at least enough to cover its ballooning hosting costs, as the blog’s ever-growing popularity is driving the site towards $2,000 a month in bandwidth fees.

Hundreds of readers have shared their ideas. I contributed mine, too, which I posted to my ExecutiveSummary.com site, namely a combination of micropayments, recommended donations and BlogAds.

Lieb notes that Boing Boing has recruited John Battelle to help manage the situation, the former founding editor of Wired and publisher of the late, great Industry Standard magazine. Battelle describes his role with Boing Boing’s four writers, “I’m Reuben, they’re the Partridge Family.”

The ClickZ article also notes that Battelle, if he takes the mantle of publisher, will be following in the lead of Jason Calacanis, Nick Denton and Tony Perkins when it comes to commercial blog entrepreurism.

ClickZ: Boing Boing Plus Battelle Equals Blogs as Big Business?

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