Not exactly the Bullwinkle I grew up with, but Denali is blogging! After visiting the main page, you may be confused about where to find the company’s blogs. From it’s main flash page, you are not directed to a link to any of its blogs. On the other hand, the blogs are linked to the main site. A bit of free advice to the people at Denali, please put a link to your blogs on your main flash page.
Apart from the confusion on how to find their blogs, they are doing well with the blogs according to a report from Heather Green at BusinessWeek’s Blogspotting. She states in her report:
Apparently for all of $700, John Nardini, the company’s vice president of marketing, created four blogs to hit different consumer interests. Of course, this doesn’t include the cose (sic) of blogging time. But they say they’re having a positive impact on drawing people to Denali’s main Web site. According to Denali pr, site visits are up 25.7% while the total time spent on the site is up 23.4%.
The blogs that are under the Denali wing are:
The latter of the four blogs is the corporate blog that seems to be Denali’s flagship.
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