November 24, 2024

Gather Round – Another Business Model for Bloggers

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The Boston Globe reports on a new service called Gather that plans on organizing content from all types of writers into a coherent collection online. Plus, they’re going to pay writers based on advertising that appears with the content. (Back to the eyeballs = profitability model?)
Although similar sites exist (About, Technorati, Bloglines, Topix, Squidoo, and Digg are listed by the Globe in varying degrees of correctness), the site does have the backing of Jim Manzi, former chief executive of Lotus Development Corp. and Bill Bradley, who played basketball for the Knicks before moving to Washington, D.C.

Only time will tell whether Gather becomes a venue for bloggers to “go pro”, but it is establishing its Web 2.0 cred by wearing its “beta” tag proudly by its logo.

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