I finally bought a leather couch a couple weeks ago. Nothing says ‘acclaimed author’ like sliding off a leather loveseat as you type on a laptop – sliding because you’re still in sweats and it hasn’t been broken in.

Anyway.

Ron and I went couch shopping and on our way stopped by Sleep City mattress store in Chicago on Diversey Avenue because we wanted to see about getting him a box spring and a bedframe. We’d been to this store a year ago to get him a mattress and returned this past summer to get me a mattress, box spring and bed frame. The guy at Sleep City set me up with a supah-soft Englander mattress that is like sleeping on a freakin’ cloud. Money well spent.

Anyway.

I wrote a quick entry about this Chicago mattress store on my personal blog and how fantastic the service was, how affordable the prices were and how I generally just had a great experience there (compared to the over-price place just a block away).

Recently, I’m at the gym and a guy we know comes up to me and says ‘Oh, I stopped off at that mattress store you recommended and got a bed.’ Strange, I hadn’t mentioned to Sean about the store. ‘Oh yeah, he’s got that review from you posted at his store.’ Strange, I hadn’t mentioned to Sean about my blog.

So Ron and I go into Sleep City and we’re talking to the guy about the bed frame when Ron spots my blog post. Printed out on the guy’s desk. ‘Look honey, this is your post!’ The salesman then says, ‘You’re Andy! You wouldn’t believe how many people have come in because of that review – and how many people know you!’

Sidestory: I have a massage therapist that I highly recommend back from my structural integration (aka Rolfing) days. I blogged about him too and I get at least one email a month of someone inquiring for his contact info. He recently called to thank me for the referrals.

This is why local businesses should blog. Or give discounts to bloggers in exchange for reviews and posting. You don’t have to be in a ‘techie’ business. If you aren’t findable online you’re dead. Blogs are word-of-mouth made trackable, searchable and archived.
Bonus sidestory: I’m walking out of my apartment building when a car horn honks and I hear somebody yelling my name. I go up to the car and meet two guys I’ve never met before. ‘We though it was you. We love your podcast!’ Then there was the time I got recognized in a local diner for having a blog. You never know your reach…

This is why you should be blogging. To forge meaningful relationships globally and locally. Bloggers can help new customers find you, a blog can help you find new customers.