The question this weekend wasn’t if the Americans would win in hockey (the women just earned the bronze), but how BlogBurst (just in beta from Pluck) would compensate bloggers who sign up for their program to re-publish blog posts in MSM newspapers. A comment left on Techcrunch indicates that there will be a revenue share once BlogBurst leaves beta, so that is good news (sorta).
The larger question is, then, what will this mean for the MSM? Can newspapers re-build or reinvigorate their online readership with blog content? Blogs are certainly getting a lot of attention, and blogs, IMHO, are building and enhancing the ideas sparked in the MSM, seems to me that it would be a nice compliment to have blog posts related to a topic supplement online content.
It will remain to be seen, though, what the revenue model will be and how it pans out for bloggers.
Tags: BlogBurst, Pluck, Techcrunch, MSM
Some bloggers, newer bloggers, will be happy to get the promotion opportunity from BlogBurst. As a reader, supplementing blog content next to MSM article sounds like a great idea. Not unlike what Yahoo News Search is doing.
Comment by Lee Odden — February 20, 2006 @ 3:12 pm
That’s true Lee, and many comments were along those lines. But, new bloggers will relize that links and hits don’t buy milk and bread. Without the revenue model out there, it’s just hard to make a call on this.
Comment by Tris Hussey — February 20, 2006 @ 3:18 pm
I just signed up and was accepted for one of my sites. The way I see it, the extra promotion is a good thing, but the appeal for me is the status that goes along with it.
Having ones name and site appear as a source of news and content on MSM sites can quickly add to ones status as an expert on that particular topic. After that, opportunities for profit will present themselves.
Comment by Paul Short — February 20, 2006 @ 4:07 pm
Paul,
Good for you! Congrats. Yes, the exposure would be good, especially for a site like yours.
Good luck and keep us updated!
Comment by Tris Hussey — February 20, 2006 @ 4:09 pm
Thanks Tris 😉
Comment by Paul Short — February 20, 2006 @ 8:08 pm
And I got my invite too … because as critical as I might be, and as many questions as I have … I think this is a very interesting concept.
Comment by Tris Hussey — February 21, 2006 @ 1:01 pm
Update on BlogBurst … I’m in!…
To update yesterday’s post on BlogBurst, I got an e-mail from Adam last night about my application. I’ll be blunt, my posts here and ……
Trackback by A View from the Isle — February 21, 2006 @ 1:29 pm
Has anyone added BBC to Blog Burst or does Rick need to do that? I got my activation email this am.
Comment by Lee Odden — February 21, 2006 @ 5:46 pm
I think Rick has to do it …
Congrats Lee!
Comment by Tris Hussey — February 21, 2006 @ 5:51 pm