November 23, 2024

Newest Entrant to Pro Blogging Game: DealBreaker.com

Posted by: of ExecutiveSummary.com on 03/31/06
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For those watching the world of blog publishing ventures, the latest one to watch launched this week, DealBreaker.com. This is first in what promises to be a series of blog sites, a la Gawker Media. And speaking of Gawker, what’s most exciting about DealBreaker, an invective gossip blog about Wall St. and high finance, is that it heralds the return to the blogosphere (in a real way) of the first true It Girl of blogging, Elizabeth Spiers, Gawker.com’s original editor.

The new blog’s introductory post promises:

[H]ere’s what you will find: posts about the precise size of the guitar collection on Paul Allen’s yacht spaceship, posts about the disparity between what Aswath Damodaran thinks is the dark side of valuation and what we think is the dark side of valuation (hint: high-quality cocaine), banker body counts (thank you, John Mack), interviews with people about how much money they make and whether they sometimes buy things just so they can throw them away, sightings of Eliot Spitzer, pitchbook origami, fun with league tables, and so on. And occasionally we’ll break news or do something that’s otherwise useful. Which will be entirely an accident. We apologize in advance.

Just out of beta, the site already appears to have legit ads from the likes of Universal Studios, CFO.com and others.

During her run as editor of Gawker, it would be fair to say that Spiers was overexposed as a media darling postergirl for blog hype. But it was all well deserved, as her genius for short-form snark remains virtually unmatched in the blogosphere before or since. (Full disclosure: she and I are good friends, and I’m secretly in love with her. Oops, too much disclosure…)

After Gawker, she went on to join the staff of New York Magazine, writing for the print magazine and its short-lived blog The Kicker. From there, she ran the editorial department of the journalism resources site MediaBisto for a year or so, including launching a suite of media-watching blogs there. Both jobs honed her journalism and management chops, I’m sure, but they didn’t showcase her preternatural blogging talents to their fullest. I’m keeping my fingers crossed that DealBreaker matches the brilliance of her original (and my favorite) blog, Capital Influx, which, like DealBreaker, obsessed a lot on Wall Street misdeeds (as well as Christopher Hitches, Jonathan Franzen and some other pet interests). Or at least I hope it gives Gawker a run for its money in the industry-niche gossip rags sector.

Investment partners with Spiers in the new ventures (which has a yet-to-be-announced publishing company name) are Justin Smith, president of The Week Magazine, and Carter Burden, CEO of web hosting company Logicworks. Spiers is also at work on a novel And They All Die in the End, a satire about the world of Wall Street, to be published by Riverhead (Penguin) in 2007.

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