November 25, 2024

About Contributor Rick E. Bruner

Number of posts contributed
469
Website
ExecutiveSummary.com
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Email Rick E.
Profile
Rick E. Bruner is the founder of this site. He has worked as a consultant and researcher in Internet marketing since 1996. He is the co-author of "Net Results: Web Marketing That Works" (MacMillan Publishing, 1998) and is currently the research director for DoubleClick, one of the largest Internet marketing technology services firms.

Posts by Rick E.:

WebFlyer

Posted by: of ExecutiveSummary.com on on 04/8/04
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Gary Leff

Good travel industry blog from a business that focuses on frequent flyer mileage services:

Founded in 1986, Frequent Flyer Services has created a unique niche for itself within the travel industry as a company that conceives, develops and markets products and services exclusively for the frequent traveler. Its focus and distinctive competency lie in the area of frequent traveler programs.

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OFrankenFactor.com

Posted by: of ExecutiveSummary.com on on 04/7/04
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First the “Majority Report,” hosted by Janeane Garofalo, had its own blog, now the “O’Franken Factor,” hosted by comedian Al Franken, is the lasted radio show of the new liberal talk radio network Air America to have a blog.

There’s something about talk radio and blogs that is a marriage made in heaven, for the zeolot who has just too much ranting to be contained in a three-hour talk show format. Interesting that Bill O’Reilly and Rush Limblaugh on the right don’t have blogs of their own. (Could RushLimblog.com be a better name for such a site?)

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Microsoft’s Channel 9

Posted by: of ExecutiveSummary.com on on 04/6/04
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Utterly brilliant example of a business blog from a somewhat surprising source: Microsoft. Brilliant in terms of philosophy (well thought out) and execution. Here is a post that lays out the The Channel 9 Doctrine, and here is the "What the…" schpiel in the left-column of every page:

Channel 9 started as a personal story from one of us about fear of flying. Lenn realized after years of dealing with it, that it was actually a fear of the unknown. The fear was conquered through learning. The more transparency into what it took to fly a plane, the more the fear went away. Lenn got to know pilots who flew planes everyday, and every time he flew he turned on Channel 9 on the in-flight audio system to listen in to the cockpit.

We think developers need their own Channel 9, a way to listen in to the cockpit at Microsoft, an opportunity to learn how we fly, a chance to get to know our pilots. Five of us in Redmond are crazy enough to think we just might learn something from getting to know each other. Were we wrong? Time will tell.

Join in, and have a look inside our cockpit and help us fly the plane.

Welcome to Channel 9.

One of the most innovative features of the blog is the use of video clips of developers interviewing each other. You know it’s the real deal when these not-exactly telegenic gentleman (I haven’t seen any women yet) cite a Star Trek movie as informing their programming considerations. Serious geeks, in addition to the video blog posts, the site comes complete with a moblog and a wiki.

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CommonCraft

Posted by: of ExecutiveSummary.com on on 04/6/04
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Lee LeFever

Blog supporting consulting work of Lee LeFever, who helps companies manage online communities and other “social software resources.”

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Smart Mobs

Posted by: of ExecutiveSummary.com on on 04/6/04
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As all non-fiction book authors should be doing, Howard Rheingold is blogging to support his book, Smart Mobs: The Next Social Revolution. In fact, Rheingold isn’t even doing the blogging: he’s enlisted the help of a team of devotees of the book to do the blogging for him. Smart mob, indeed.

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CRA CommLog

Posted by: of ExecutiveSummary.com on on 04/6/04
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A communications strategy firm:

CRA is a consulting firm devoted to bringing leading research in organizational and interpersonal communication to bear on real-world problems. We are not a PR, media relations, or media production firm–we are a team of consultants educated in Communication Science and devoted to advice that works, responsive service, and lasting client relationships. Our team of fifty–over forty of whom hold their Doctorates–provides applied solutions across three practices:

  • Internal Communication Strategy
  • Leadership Development
  • Organizational Research

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Jones Soda

Posted by: of ExecutiveSummary.com on on 04/6/04
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Chris King, touring the US
in a Jones RV

Very cool series of blogs by a very cool company. Jones Soda is a quirky softdrink brand playing David to Goliath like Coke and Pepsi. The web site has a lot going on, but blogs are one more way they keep it fun, having Gen Y skateboarders, BMXers and other hip cats writing the blogs.

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HealthShow

Posted by: of ExecutiveSummary.com on on 04/5/04
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Weblog supporting nationally syndicated public radio program. Why all public radio shows don’t have blogs is a mystery to me.

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Netcraft

Posted by: of ExecutiveSummary.com on on 04/5/04
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Weblog supporing security services firm that has long distinguished itself on the Net by providing statistics about web traffic.

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LooseTooth.com Shop

Posted by: of ExecutiveSummary.com on on 04/5/04
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Avis Valentine
spokes mannequin

Artist Brandy Agerbeck uses Movable Type Blogger.com to present the merchandise in her store, where she does the fulfillment through Cafe Press. Very clever use of a business blog, where the blog is the business.

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Majority Radio Report

Posted by: of ExecutiveSummary.com on on 04/5/04
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Janeane Garofalo

Actress and left-wing poltical activist Janeane Garofalo is one of the hosts of the new liberal talk radio station Air America and she and host Sam Seder have also set up this companion weblog. That’s a no-brainer. Talk radio and weblogs are a match made in cyber-heaven.

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Blogging of the President

Posted by: of ExecutiveSummary.com on on 04/5/04
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Chris Lydon

National Public Radio personality Chris Lydon is one of the only NPR folks blogging, as far as I can tell. His is a political blog, born of a two-hour NPR show on the subject of how blogging would affect the 2004 presidential race.

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The Unofficial Dave Barry Weblog

Posted by: of ExecutiveSummary.com on on 04/5/04
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Dave Barry

The Miami Herald’s favorite columnist, humorist Dave Barry, has his own weblog. Interestingly, it took more than a year for the Herald to decide this was worth putting on their own servers, instead of on the free Blogspot service, where it lived previously.

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Six Apart

Posted by: of ExecutiveSummary.com on on 04/5/04
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Mena Trott

Publishers of the popular Movable Type and TypePad blog publishing tools, Six Apart maintains several customer service blogs, including:

  • SixApart’s homepage for general company news.
  • Mena’s Corner, from Six Apart’s president and co-founder Mena Trott, “is our outlet for updates about Six Apart and the weblogging space through our perspective. It is, an attempt, to show the inner workings of a start-up and let the outside world understand the challenges we face and achievements we accomplish.”
  • Everything TypePad, for product and customer service announcements about the company’s hosted solution, TypePad (which is what we use to produce BusinessBlogConsulting.com).
  • Movable Type’s homepage is also a weblog with product annoucments and customer service news for that product.
  • Mena.Typepad.com, company president Mena Trott’s personal blog
  • Ben.Stupidfool.org, Six Apart’s CTO, co-founder and Mena’s husband and high school sweetheart (awwww) Ben Trott’s blog, which it looks like he doesn’t update lately.

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Blogger.com

Posted by: of ExecutiveSummary.com on on 04/5/04
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It’s disappointing that Blogger.com, the guys who basically invented blogs (now owned by Google), don’t showcase the potential of business blogs more prominently with their own service, but they do update Status.Blogger.com sporadically, pertaining to system status issues, and Blogger.com’s homepage is itself a blog, though it likewise appears to be updated only once or twice a month. On the other hand, several folks on Blogger’s management maintain their own blogs, including Evan Williams, Jason Shellon and Biz Stone.

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Worthwhile

Posted by: of ExecutiveSummary.com on on 04/5/04
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A new national magazine and website (it’s not clear, actually, whether this is a print publication at all) dedicated injecting social responsibility and personal fulfillment into the business world: “think Fortune meets Oprah with a dash of Vanity Fair,” says co-founder Anita Sharpe on her bio page. Contributors to the site include a couple of A-List Left Coast bloggers (Halley Suitt and David Weinberger), as well as towering management consulting guru Tom Peters, among others.

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E-Business Tutor

Posted by: of ExecutiveSummary.com on on 04/5/04
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Garland Coulson

“About Us” copy begins: “Garland Coulson, ‘The E-Business Tutor,’ teaches small business and home based business people how to successfully promote their web sites and businesses on the Internet.” The site’s homepage functions as a blog, though I can’t recognize by looking at it what tool Coulson uses (Builder Spot perhaps?).

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B2Day

Posted by: of ExecutiveSummary.com on on 04/5/04
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Business 2.0 also has a blog, not surprisingly.

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iMedia: Blogging Is Booming

Posted by: of ExecutiveSummary.com on on 04/5/04
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My first column today on research topics at iMedia Connection. Not surprisingly, I kick things off with a blog theme. Includes original research about the characteristics of blog readers from Quris.

iMedia: Blogging Is Booming

Scobleizer: Corporate Weblog Manifesto

Posted by: of ExecutiveSummary.com on on 03/31/04
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20 solid pieces of advice about business blogging from Microsoft’s A-List in-house blogger, Robert Scoble. Here’s a taste of the top five:

  1. Tell the truth
  2. Post fast on good news or bad
  3. Use a human voice
  4. Make sure you support the latest software/web/human standards.
  5. Have a thick skin

Scobleizer: Corporate Weblog Manifesto

 

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