Boston Globe technology reporter Hiawatha Bray has been maintaining a blog since June 2003.

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Robert Scoble

Robert Scoble, a Microsoft employee whose role is customer "evangelist," regularly posts a dozen or two entries a day, often into the wee hours, on subjects ranging from business travel, blog culture and general tech trends, but it’s mostly all Microsoft, all the time. No question, Scoble takes to the medium like a fish to water, speaking his mind and engendering large and loyal following. A poster child for how to do business blogging right, both as a thought leader and customer servant.

One post is a useful one for all our readers, The Corporate Weblog Manifesto.

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Two new blogs from the London News Review, one on music and one on books.

Edmonton radio station’s community calendar. This is a perfect example of a business blog — many radio stations could copy this model.

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Another great example of a small organization using a weblog to keep the site dynamic and useful.

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Supporting the consulting business of Tim Slavin.

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Senator and 2004 presidential candidate John Kerry’s web site maintains a blog written by campaign staff.

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MediaMap, which services PR companies with information about trends in the media industry, recently started a blog.

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>From Hammock Publishing’s CEO Rex Hammock, whose company specializes in publishing client magazines. The blog focuses on the magazine industry, custom publishing and business communications.

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Terrific article on the trend of business blogging, with comments on blog initiatives by the likes of Microsoft, Verizon, DaimlerChrysler, American Airlines, Hartford Financial Services, IBM, Dr. Pepper and Macromedia.

The story notes that “to meet corporate demand, both UserLand and Six Apart, makers of popular blog software programs, are coming out with enterprise-level products later this year.” It also contains this great insight:

Corporate America is jumping onto the blogwagon for many of the same reasons all those journalists, brooding teenagers, and presidential campaigners are already on board. Unlike email and instant messaging, blogs let employees post comments that can be seen by many and mined for information at a later date, and internal blogs aren’t overwhelmed by spam. And unlike most corporate intranets, they’re a bottoms-up approach to communication.

Fast Company: It’s A Blog World After All

The blog is called FC Now, from trendy business magazine Fast Company, written by a buddy, Heath Row. Insights on the world of high tech businesses.

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Sporadic blog (posts seem to average once a week or so recently) from investors in August Capital.

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While not exactly a business blog, as it’s produced by the UK’s Leeds Business School, close enough.

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Web development and strategy company written by Adam Kalsey, moderator of MarketingWonk’s I-Blog email discussion list.

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B.L. Ochman

B.L. Ochman, PR consultant and moderator of MarketingWonk’s I-PR discussion list, has taken to blogging like a fish to water. A mix of PR advice, blogosphere observations, miscellaneous humorous stuff and uncontrolled liberal political rantings. (Just kidding; we love you, B.L.)

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Seth Godin’s forehead

Everyone’s favorite visionary marketing author, speaker and consultant, Seth Godin blogs, of course.

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John Porcaro

>From John Porcaro, with the big-ass title “Group Manager on Microsoft’s Home and Entertainment Division’s PR and Communications team.” A breezy combination of his thoughts on marketing and technology, as well as family and personal life. It’s not explicitly a Microsoft blog, but given his disclosure of his business title, it can’t help but to reflect on Microsoft to a degree. A nice blending of the professional and the personal.

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Not really a blog, but Rolling Stone has adopted RSS to let you subscribe to news about your favorite musicians. Cool enough to make the list.

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Of course, tons of media sites have blogs at this point, which I’m trying not to include many of on this list, as they’re not much different than a new kind of opinion column in most cases. I make an exception in linking to the Job Blog, as it’s so well focused on a business-related topic. Would be a great idea for an employment agency to duplicate (or better, to have thought of first).

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Like its competitor Jupiter Research, IT consulting firm Gartner maintains a series of blogs written by its analysts, some freely available, some for clients only.

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