Ian Christie
Career coach Ian Christie recently started a blog to promote his consulting service and online career assessment tool.
About Contributor Rick E. Bruner
- Number of posts contributed
- 469
- Website
- ExecutiveSummary.com
- Email Rick E.
- Profile
- Rick E. Bruner is the founder of this site. He has worked as a consultant and researcher in Internet marketing since 1996. He is the co-author of "Net Results: Web Marketing That Works" (MacMillan Publishing, 1998) and is currently the research director for DoubleClick, one of the largest Internet marketing technology services firms.
Posts by Rick E.:
Bold Career Blog
Posted by: Rick E. Bruner of ExecutiveSummary.com on on 03/19/04
Inscene Embassy
Posted by: Rick E. Bruner of ExecutiveSummary.com on on 03/19/04
German fashion label Inscene has drafted young people in several cities around the world — including Tokyo, New York, London and Berlin — to maintain weblogs as cultural embassadors for the brand.
Escalan’s Escablog
Posted by: Rick E. Bruner of ExecutiveSummary.com on on 03/19/04
Derek Scruggs
Blog supporting marketing strategy company run by Derek Scruggs, long-time evangelist of email marketing best practices.
Trademark Blog
Posted by: Rick E. Bruner of ExecutiveSummary.com on on 03/19/04
Commentary on trademark case studies, news developments and legal issues from lawyer Martin Schwimmer.
Actress Allison Mack of WB’s Smallville
Posted by: Rick E. Bruner of ExecutiveSummary.com on on 03/19/04
Allison Mack
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German-born actress Allison Mack of the WB Network’s new Superman show, Smallville, maintained an out-of-character blog on the WB’s site. The blog includes tips on how to blog, various personal details about herself and a growing photo gallery, which ties in to the page’s sponsorship from Kodak. As of November, 2003, she stopped publishing the blog.
Democrats.org
Posted by: Rick E. Bruner of ExecutiveSummary.com on on 03/19/04
The Democratic National Party has its own blog, with the surprisingly impolitic title “Kicking Ass” (which just makes it sound like they’re trying too hard to be hip, if you ask me).
Beta-7
Posted by: Rick E. Bruner of ExecutiveSummary.com on on 03/19/04
One of the cleverest business blogs I’ve ever seen. From the innovative ad agency Wieden + Kennedy, this blog purported to be written by a beta tester of the ESPN NFL computer game, from Sega. The alleged beta tester is supposedly so disturbed by how violent the game is that starts experiencing blackouts during which he tackles his colleagues at work, trashes his own apartment, etc. An intense conspiratorial tone, video clips from surveillance cameras, unauthorized interviews with product managers, hacked rejected clips from TV ads for the product and the like all won the site a large following, most of whom didn’t realize the site was a hoax. The blog ended abruptly with Beta 7’s mysterious disappearance, coinciding with the launch of the game. A great example of an adverblog.
Craig Newmark
Posted by: Rick E. Bruner of ExecutiveSummary.com on on 03/19/04
Creator of the super-popular free classifieds service Craig’s List now blogs
TechDirt
Posted by: Rick E. Bruner of ExecutiveSummary.com on on 03/19/04
Mike Masnick writes: Another possible “business blog” for your list is the blog from my company: Techdirt, which has been online since 1997 and acts as promotion for our enterprise blogging business. We provide private, branded corporate intelligence enterprise blogs to our clients. Basically, we’re a corporate intelligence firm – keeping up to date on everything our clients need to know about, and then telling them about it (summary, link, analysis, context) in a blog format. We’ve been doing it since 2000 which might make us the very first example of a business blog…
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