I’m behind the times on these two articles from Fortune on marketing and blog trends, but they’re both so good I’m still happy to link to them:
The first story above is only a few days old and is mainly based on insightfly quotes from Steve Hayden, vice chairman of New York-based Ogilvy & Mather about how advertisers should understand blogs. The second link is actually shameful on my part that I post it so late, as it’s three weeks old (I was on vacation when it was published) and it is simply the most thoughtful analysis of the business blog trend I’ve read to date.