Earlier this year, I put out a call on this site as to how many of the Fortune 500 companies were blogging. I guessed "somewhere in the 3-6% range currently." Yesterday I got an email from Wired Magazine’s editor-in-chief, Chris Anderson, saying that he had wondered the same thing over dinner with Doc Searls. More specifically, they wondered whether companies that were thriving did not blog because they had less to gain from such openness while companies fighting to grow or regain market share were more inclined to blog, and whether this was a trend that could be correlated to companies’ business performance. So, Anderson set some Wired interns to the task and came up with this post describing what they found. Further, together with Ross Mayfield at Socialtext, they created the Fortune 500 Business Blogging Wiki to keep track of the trend. (I’m gratified to note that my original estimate seems to be holding true: the collaborative effort has identified public blogs at 4% of the Fortune 500 firms.)
Fortune 500 Blog Wiki
Posted by: Rick E. Bruner of ExecutiveSummary.com on 12/31/05
6 comments for Fortune 500 Blog Wiki
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Interesting observation – I hope to read more on this as research becomes available! Thanks for sharing… is it okay to reference this post in my blog on solopreneurs?
Mary McD
Comment by Mary McDonald — January 1, 2006 @ 8:19 pm
Thanks Mary. I’m guessing you’re new to blogging. As a general practice, most bloggers don’t ask permission to link to one another’s posts; it’s just part of the general practice of blogging. By all means, feel free.
Comment by Rick Bruner — January 4, 2006 @ 8:42 am
[…] Rick Bruner wrote about it in his blog which refers to a Fortune 500 blog wiki… pretty interesting. […]
Pingback by Solo Entrepreneurs - brought to you by WorldWIT — January 7, 2006 @ 3:30 pm
I’ve been trying to estimate the total number of external corporate blogs for a while. no luck with counting them, but I came up with a percentage of employers who are blogging 0.73%. At that number the fortune 500 are tearing away. See my post for more info.
http://blogsurvey.backbonemedia.com/archives/2006/03/fortune_500_tak_1.html
Comment by John Cass — March 28, 2006 @ 12:34 pm
Research Report on Corporate Blogging Raises Interesting Questions…
Whenever I give a presentation on business blogging, I make a point of mentioning the fact that a number of Fortune ……
Trackback by Thinking Home Business — July 7, 2006 @ 2:45 am
I tend to agree that those major corporations that look forward to growing their market share are more likely to blog and open-up to their potential customers.
BTW, I had just read Sun’s Jonathan Schwartz Blog. It’s a very interesting blog.
Cheers.
Comment by Dann — December 7, 2006 @ 11:30 pm