November 23, 2024

About Contributor Rick E. Bruner

Number of posts contributed
469
Website
ExecutiveSummary.com
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Email Rick E.
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Rick E. Bruner is the founder of this site. He has worked as a consultant and researcher in Internet marketing since 1996. He is the co-author of "Net Results: Web Marketing That Works" (MacMillan Publishing, 1998) and is currently the research director for DoubleClick, one of the largest Internet marketing technology services firms.

Posts by Rick E.:

The 11 Biggest Mistakes Small Business Bloggers Make

Posted by: of ExecutiveSummary.com on on 11/18/05

The 11 Biggest Mistakes Small Business Bloggers MakeIt’s easy to get started blogging…today’s blogging software is inexpensive, easy-to-learn, and does most of the heavy lifting for you.

However, it’s a lot more difficult to build a successful blog: one that attracts prospects and clients, establishes you as an expert or an industry leader, and helps you attain search engine "findability."

There’s some great advice out there for big companies and CEO’s who want to blog; just check out Debbie Weil’s BlogWrite for CEOs. However, when you’re a small business owner like me, not all the advice is directly transferable.

I wish the "today" me could go back and talk to the "then" me and give him (me?) some good advice on business blogging. It would have saved me a lot of time and frustration over the past year.

If you’re interested in learning from my mistakes, check out The 11 Biggest Mistakes Small Business Bloggers Make. (Email registration required.)

Plus, if you’ve got some of your own mistakes that you’d like to share, please take advantage of our comments and trackbacks below. After all, failure (or a mistake) is a much better teacher than success.

Yahoo Stock Rises 6% on Announcement of Gawker Content Deal

Posted by: of ExecutiveSummary.com on on 11/16/05

Build your bomb shelters now, the world has gone completely fucking insane. CNN Money attributes (in an ephemeral link) a spike in Yahoo’s stock today to its distribution deal with Gawker Media:

The Internet portal signed a distribution deal with Gawker blogs in its
efforts to get more original writing content on its site.

More TypePad Time Outs

Posted by: of ExecutiveSummary.com on on 11/16/05

Typepadtimeout_1I
was setting up a client’s new blogs in TypePad this afternoon when I
got this error. You may wonder why I’m still using TypePad for blogging
clients…I’m wondering the same thing myself.

What’s more frustrating is the only option is to click the OK button. How about a "Not OK" button?

This is just a day after TypePad users received an email from TypePad offering a
rebate on 0, 15, 30 or 45 days, depending on how much the user was
affected.

While we are not done with our work, and
there is always the chance of outages on any web service, we believe
that the worst performance is behind us, and it is now time to focus on
how we can make these problems up to you.

Well, I
was debating between 15 or 30, but I’m glad I held off. Now I’ll take
the full 45, though I’m not  sure that will make a difference.  Business bloggers need a platform they can rely on, not a rebate when it goes down.

This feels like a dysfunctional relationship where I keep on hoping my significant other will change and everything will be fine. And we all know how those turn out.

Business RSS 101: How Businesses Can Use RSS for Marketing and Communication

Posted by: of ExecutiveSummary.com on on 11/9/05

More and more businesses are starting to discover and explore RSS (Real Simple Syndication) as an alternative to email marketing.

RSS allows you to syndicate your content very easily; it’s most commonly used in blogging and podcasting as an RSS feed is automatically created by most blogging and podcasting platforms. However, RSS can be created for your Web site as well, and is fast becoming an important communication channel for businesses.

In Your 7-Step RSS Marketing Plan, Rok Hrastnik holds your hand while you dip your toe in the RSS ocean.

Come on in! The water’s fine!

Comments Working Again

Posted by: of ExecutiveSummary.com on on 11/1/05
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After a few days of snafus with this blog’s templates, I think I’ve got it sorted out and comments are working again. TypeKey is required now to thwart evil spammers (sorry, I know it’s a pain in the backside, but I don’t know of a better solution). Please feel free to test them out.

Is TypePad the Wrong Tool for Business Bloggers?

Posted by: of ExecutiveSummary.com on on 10/26/05

As many active bloggers out there know, TypePad has been paaaaaaaainfully slow lately. If you have a TypePad account, posting has been somewhere between difficult and impossible.

Here at Business Blog Consulting
(the other BBC), behind the locked doors of our Yahoo Group, there’s
been a lot of chatter about leaving TypePad for greener pastures. 

Debbie Weil, over at BlogWrite for CEO’s and a fellow BBC blogger, takes TypePad to task with her post Listen Up SixApart: some of your TypePad customers may switch. Because Debbie’s, well Debbie Weil, Anil Dash from Six Apart actually responded on her blog.

I know that other BBC contributors plan on posting their own
thoughts both to BBC and to their own blogs in the next 24 hours, and
as I get a list of those posts I’ll update this post.

For me, this reminds me of the mid-90’s when AOL’s email went down for about two days.
People lost it. Businesses claimed they were being ruined. Congress
held hearings on what could be done. And Steve Case said something to
the effect that it showed how important AOL was to American Business.
(At least that’s how I remember it.)

I believe the lesson business owners learned from that is that
whatever your communication medium is, it needs to be rock-solid.
Piggy-backing your communications on a consumer product like AOL is no
way to run a real business.

Until recently I recommended TypePad as a platform for business bloggers…especially compared to Blogger,
which doesn’t have half the bells and whistles TypePad offers. However,
as more businesses turn to blogging as a legitimate marketing tool they
are going to expect enterprise-level solutions…not “waiting on
TypePad.com” messages.

The recent problems with TypePad and slowdowns at Technorati
show that blogging is growing at a mind-boggling rate; businesses will
continue to flock to it, and so will dollars. Whether TypePad is going
to be part of the solution for business bloggers or an also-ran will be
determined by how they respond to their current problems.

Our Apologies: Comments Are Currently on the Fritz

Posted by: of ExecutiveSummary.com on on 10/25/05
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Sorry folks, but we realized we were getting slammed with comment spam, so I’ve turned on TypeKey for comment authentication. I hate TypeKey as much as the rest of you, but I hate comment spam even more and am not aware of any simple fix that’s better than TypeKey (and works with TyepPad). Unfortunately, TypeKey isn’t so simple that I’ve figured out how to make it work right yet. For the time being, it’s impossible to leave comments; you get some error message. I’ve left a question with TypePad’s customer support, so I hope to have it sorted out soon.

Blogging Destroying American Productivity

Posted by: of ExecutiveSummary.com on on 10/25/05
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In an article entitled What Blogs Cost American Business, AdAge.com contends that in 2005 alone, employees will waste 551,000 years reading blogs at work.

Some interesting factoids:

  • 35 millions workers (25%) visit blogs and spend on average 3.5 hours a week at them.
  • Time spent in the office on non-office work blogs is equivalent to 2.3 million jobs.
  • U.S. workers will wast 2.3 million business work years this year alone.

What the the article doesn’t mention is if these lost hours are coming out of actual productivity, or the time we spent looking for good travel deals or checking last night’s sports scores, and will Expedia and ESPN suffer because of this.

It also doesn’t talk about the fact that most American workers work longer hours, work through lunch and take our laptops and Blackberries home with us. Don’t we deserve some time to blog off?

This story found via Blogcritics.org.

How to Set Up a TypeKey Identity to Post Comments and Trackbacks

Posted by: of ExecutiveSummary.com on on 10/24/05
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TypekeylogoHave you ever wanted to post a comment or trackback to a blog and you get the following message:

"If you have a TypeKey identity, you can sign in here."

Unfortunately, if you don’t have a TypeKey identity, there’s no link to get one. Even clicking on the "sign in" link doesn’t help.

If you’ve been stymied in the past, read on…

TypeKey is a tool for bloggers to reduce comment and trackback spam on their blogs. To quote the TypeKey homepage:

Enabling TypeKey on your own site increases accountability for the
content that appears on your weblog and stops comment spam cold.

Unfortunately, it also stops some potential commenters cold.

However, TypeKey is free and only takes moments to set up:

Step 1: Go to TypeKey.
Step 2: Register (for free) by completing your info and copying an overly-cryptic confirmation code.
Step 3: Wait for the confirmation email.
Step 4: Return to the site to enter your confirmation code.
Step 5: Edit your information as you like.

That’s it! Although WordPress
fans will tell you there’s better ways to stop comment and trackback
spam, now you’ll never have to worry about TypeKey stopping your own
comments or trackbacks.

Blogging BlogOn

Posted by: of ExecutiveSummary.com on on 10/17/05
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I’m blogging live from BlogOn over at Bruner Blog. So far I’ve been underwhelmed by the content, but then I go to a lot of conferences and usually spend more time in the hallways than in the actual seminars. Specific criticism is that there has been much too much sales pitching by the presenters.

Networking, however, is good. I’ve already chatted with Steve Rubel, Jeff Jarvis, Steve Hall, Jason Calacanis (yes, we still love each other) and other blogger bigshots (no sign of Denton yet) as well as business people from DaimlerChrysler, Auntie Anne’s and other large and smaller marketers.

More later…

Survey About Corporate Blogging to Be Released at BlogOn

Posted by: of ExecutiveSummary.com on on 09/23/05

An old industry acquaintance Jason Throckmorton, who reminds me he once did PR for Flycast (there’s a blast from the past!), writes me to ask help promoting a client’s survey about corporate blogging. I get a fair number of requests to link to surveys on this topic, not all of which I bother with, but this one looks interesting, particularly given that the producers of BlogOn are behind it. Jason writes:

I’m writing to give you a heads up about a survey focused on corporate blogging that Guidewire Group (producers of BlogOn) is doing with one of our clients called iUpload. We’re asking folks like yourself with strong ties to the blogging/marketing/PR communities to help spread the word.

We¹re going to be announcing highlights of the survey at next month’s BlogOn conference. The goal is to shed light on market demand for corporate blogging solutions, emerging best practices and the role of blogs in key enterprise functions, as well as to identify barriers inhibiting adoption in the marketplace. Obviously, lots of overlap with what you’re covering.

In addition to directly receiving the highlights of the survey, participants can also register for a chance to win an iPod nano or a complimentary pass to the event.

NY Ad-Tech Panel: Creating and Distributing A Corporate Blog

Posted by: of ExecutiveSummary.com on on 09/15/05
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I just noticed this panel at NY AdTech, Nov. 7th:

Creating and Distributing A Corporate Blog

Many
companies are creating blogs to connect with their customers. Should
you have one? And if you do, are you doing it “right?� Should you
provide an RSS feed for your blog and how does that work? While you may
own and run your blog, you need to think of this as your contribution
to a much larger ‘discussion’, i.e. it’s about the blogosphere not the
blog. It’s about participation vs. publishing with links. Corporate
blogs can effectively promote organizational messages, information and
ideals. They are great for feedback and for keeping fresh information
in front of your most influential customers. Find out the magic do’s
and don’t and how to get started.

MODERATOR:
Michael McGuire, Research Director, Gartner Group

SPEAKERS:
Michael Terpin, Chairman & CEO, Terpin Communications Group
Pauline Ores, Web Marketing Strategist, IBM.com
Stowe Boyd, President, Corante
Michael Wiley, Director, New Media, GM Communications

Washington Post Partners With Technorati to Deliver Blog Links for Readers

Posted by: of ExecutiveSummary.com on on 09/1/05

From the press release: "washingtonpost.com today announced that it has partnered with blog search company Technorati to offer its readers the opportunity to view comments and opinions about washingtonpost.com articles and editorials from around the blogosphere." Very cool. More on MarketingVox.

Donate to the Red Cross

Posted by: of ExecutiveSummary.com on on 09/1/05
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To feature a banner like this on your blog, click here.

WOMMA Picks Fight With Traditional Ads on Its New WOM Blog

Posted by: of ExecutiveSummary.com on on 08/30/05

The Word of Mouth Marketing Association is trying to stir things up with a new group blog Word of Mouth vs. Advertising, which is also the topic of an upcoming WOMMA conference in NYC on Sept. 28. Seems like wishful thinking that Word of Mouth marketing would somehow "defeat" traditional advertising and actually shift much of the hundreds of billions of dollars spent annually by U.S. marketers on "traditional advertising," but WOMMA is nothing if not plucky. The danger, of course, would be to burn out the PR interest in their presently buzzing topic with too much hype.

Clarifying Research on comScore Blog Study: How to Measure Blog

Posted by: of ExecutiveSummary.com on on 08/8/05

Although I’ve seen several blogs link in the last few hours to comScore’s "Behaviors of the Blogosphere" study that I posted about earlier (though admittedly not the feeding frenzy I’d expected), I’ve also seen a few questions about the methodology. So I thought I’d take a bit of time to address some of those.

A convenient way to do that is for me to answer questions that Darren Barefoot emailed me today. I haven’t asked Darren’s persmission to answer these questions in this forum, but I figure as a fellow blogger he’ll be cool with it:

* Are there more details about your methodology? I’m no statistician, but page 3 of your report doesn’t describe how data was gathered from "1.5 million US participants", nor how those people were selected. There’s an asterisk in the first paragraph of page 3 which suggests more details, but I can’t figure out what it’s referencing.

Let me start with the most important thing: my opinion is the best information market research can give us is this: "Is it bigger than a breadbox?" This research study satisfactorally answers that question for the blogosphere: Yes.

There is no flawless methodology in market research. It’s an inexact science. Samples get biased, corners are cut trade-offs are made, yadda-yadda-yadda. It’s always directional, at best. Research wonks like myself obsess on the details, and if it’s details you want, it is details you will get. This will be one of my "long posts." It’s late and I’m bored, so I’ll dwell on the details. (Man, rereading it, I went completely OCD on your ass!)

In fact, I’ll begin by sharing a new favorite quote, from the second page of How to Lie With Statistics, a classic work (1954) by Darrel Huff (and wonderful illustrations by Irving Geis):

I have a great subject [statistics] to write upon, but feel keenly my literary incapacity to make it easily intelligible without sacrificing accuracy and throughness.
– Sir Francis Galton

You’re right, Darren, it looks like that there should be some footnote on that page that’s
missing. I’ll call it to comScore’s attention and see if we can get
clarification and update the PDF. I’ll also invite them to elaborate in the comments here. And, BTW, they do offer a Methodology page on their site, though as Cameron Marlow complains it could be more detailed.

I can tell you that comScore’s panel is one of the largest in the world
for media research. By comparison, TV viewing habits in America are
laregely determined by a panel of a few thousand maintained by Nielsen
Media Research.

One funny thing to me is that within the bubble I live —
Internet advertising and media research — no one argues much anymore over the methodology of comScore and their chief rival Nielsen//NetRatings, in part because we’ve heard the explanations before but also because they’re such household names in our sector we don’t think to worry about it much. All the biggest web sites and online ad agencies and advertisers are quite familiar with comScore and their numbers. But apparently in the blogosphere they’re not so familiar.

How the panel members were selected… I’d have to defer to comScore for a thorough explanation there, but I’m sure there was an element of "self-selection" along the lines of recruitment to participate in the panel through banner ads and other "customer acquisition" tactics. So one potential bias could be that they get "joiners" in their panel. They also recruited some people with free utilities, such as a virus detector. Everyone gets a clear explanation, though, that their online surfing will be monitored for aggregate research purposes, which they have to opt into.

But they address the bias in various ways. First and foremost, their panel is really, really huge by conventional research standards. Most opinion polls the results of which you read in the newspaper or elsewhere are based on samples typically of 1,000 (or fewer) respondents on the low-end or 20,000 on the high end. comScore’s 1.5 million research subjects simply shatters most research constructs.

Cameron rashly writes, "Given that they do not justify their sample, nor provide margins of error, the initial sampling frame should be considered bunk." He couldn’t be more wrong. I was the ultimate project manager for this research. Two years ago, I made the well-considered decision to steer this research in comScore’s direction precisely because I believe they have the mother of all research panels. Theirs is really the only one I would trust to project reliably to audiences as small as blog readers.

To the extent to which all that wasn’t made more clear in the methodology section is partly comScore’s modesty and partly time constraints getting this out the door.

You can make statistically sound projections based on relatively small subsets of a population. But with a panel this gynormous, projections are quite sound. So that’s one thing that corrects the sample bias: humungous sample size. The Advertising Research Foundation gave comScore the seal of approval based on that alone.

Also, they weight results from the survey against a regular (quarterly? semi-annual?) random-digit-dial (RDD) phone survey. I don’t know the size of that sample, but it’s sufficiently big to be statistically reliable, and RDD is typically known as one of the best random sampling methodologies for populations, because virtually everyone (in the U.S., anyway) has a phone, and numbers are generated randomly, which gets "unlisted" households (curiously, though, it doesn’t get cell phones, so it does tend to under-sample Gen Y).

(See, this stuff get’s really geeky. But you asked.)

Your question also asked how the data were gathered. ("Data" is plural for "dataum"; use the plural verb form, people!) Again, comScore can correct me, but they use some kind of combination of a "proxy network" (a farm of servers set up to cache all web content panelists surfed) and/or some software on panelists’ machines. They have some mechanism, in any event, for seeing everywhere panelists go and everything they do (including purchases, SKUs, money spent, etc.). Then they suck all that data up into the mothership, a multi-terrabyte (I imagine) datamart thing. Results are recent and highly detailed.

* Why is there no discussion of margin of error?

Uh…an oversight, I guess. The whole reason with going with comScore is their accuracy based on sample size is superior in the industry. With 1.5 million panelists’ behavioral data, they can project with extreme accuracy on thousands of sites. Margin of error, within a certain "confidence level," is a measure of reliability in terms of variance, were the same survey to be administered numerous times. So, for example, a sample size of 2,000 respondents, more or less randomly selected, will represent a given population, say 290 million U.S. residents, within a "margin of error" of 2.19% , meaning, if 20% of survey respondents said "I like gum," it could be more like 18-22% in 95 similar surveys out of 100 times it was conducted (i.e., a 95% "confidence level").

So, to have a panel of comScore’s (1.5 million) represent a U.S. online population of 204 million, at a confidence level of 95%, your margin of error would be 0.008% (meaning "dead on"), according to this margin of error calculator. [comScore folks or anyone else out there, please correct me if I’m misrepresenting or mistaken in anything here. I’m not an actual statistian, I just play one on the Interweb.]

* The first graph on page 6 discusses unique visitors to particular domains. These don’t jibe with the sites’ own reports. For example, Boing Boing claims 4.6 million unique visitors (http://www.boingboing.net/stats/) in Q1 of 2005. Yet, the comScore study only reports 849,000. The same goes for Slashdot, which reportedly sees 300,000 – 500,000 visitors on a daily basis. Surely in three months they receive far more than 911,000 unique ones? Which numbers do you claim to be more accurate–comScore’s or the sites’ own?

Assumption 1: I don’t see where you get the 4.6 million unique visitors figure for BoingBoing. When I look at one of the first sections of that page you link to, I see a monthly range of 1.8 to 1.5 million "unique visitors" (UV). So, in the months of our examination, Q1 2005, BoingBoing’s monthly UV stats range from 1.45 to 1.66 million. So, let’s assume for the three months you’re probably talking about an undupilicated audience of 2-3 million, by their site stats,

Factor 1: How does BoingBoing stat package collect uniques? How does it work at all? I can’t be bothered to find out those answers, as stat packages vary (widely) in methodology and accuracy, but one key question is do they count "unique visitors" by IP addresses, cookies or some other means? Probably IP addresses, which is the most common. At least this package distinguishes "visits" from "visitors," as many don’t and bloggers often get confused thinking "visits" (which is surfing sessions) is the same as visitors (unique people), as visitors can have multiple visits during a month.

In any event, if it is using IP addresses to distinguish uniques, as I bet it is, those can be highly variable. Many ISPs assign IP addresses randomly every time a user logs on, so if you are on dial up or you shut your computer off during a month, you might show up as several IP addresses to BoingBoing on your repeated visits throughout the month. Not to mention the same person surfing from work and home being counted twice. So the likelihood is an overcount due to IP address counting.

comScore doesn’t have this problem when it comes to unique identities, because it knows (at least to the household level) that people are unique visitors, because of its persistent software relationship with the computer. )

Factor 2: International traffic. comScore’s panel used for this study comprises only U.S. residents. For advertiser purposes, that’s what most advertisers care about. Also, because of it’s very construct, it would be nearly impossible to get 100% international panel coverage (e.g., Iraq, Nigeria, Belize, etc.).

So their numbers exclude traffic from international sites. (The Methodology section of the report says the sample is U.S. only, but it doesn’t dwell on the point.) Many U.S. sites may between 10-50% traffic from international visitors. That may also explain a lot of the variance.

There is more I could say here, but I think that’s sufficient, as those are probably the main factors for the differences. That and simply that log files analysis systems can also be quite flaky. I once had a client when I was freelance who had two stat tracking packages installed on her site, and there was a 10x difference between them: one said something like 10,000 visitors a month, and the other said 100,000. Go figure.

* The definition of ‘unique visitor’ in the study reads "The number of individual people visiting a site in a given time period." Meanwhile, the text addressing the most popular blogs says "Examples include DrudgeReport, which drew 2.3 million visitors who visited an average of 19.5 times, and Fark, which drew 1.1 million users an average of 9.0 times in Q1 2005."

What’s the ‘given time period’? Clearly you don’t mean a unique visitor in Q1, 2005, because you discuss each visitor coming to a site x times.

Yes, we do mean for the first three months of 2004, DrudgeReport drew 2.3 million unique U.S. visitors who visited an average of 19.5 times (at total of 44.3 million visits during that period). That means, it’s audience is both large and hugely loyal. Fark had 1.1 million visits who visited 10.1 million times (an average of 9) in the first quarter.

Beyond that, Blogdex’s Cameron Marlow, a would-be friend of mine and Ph.D. student at MIT, raises quite a fuss about the methodology of the study over at his blog Overstated (that’s an understatement), where I have to be honest he gets it pretty much entirely wrong. Most of his concerns should have been refuted in this post, and others I argued in his comments field.

New Blog Research From comScore: ‘Behaviors of the Blogosphere’

Posted by: of ExecutiveSummary.com on on 08/8/05

I’m pleased to announce a new report that I expect will shortly by the buzz of the blogosphere, from comScore Networks: Behaviors of the Blogosphere: Understanding the Scale, Composition and Activities of Weblog Audiences (PDF).

I say I’m pleased because I had a hand in it. Actually, this thing has been many months in the making. I first discussed the idea of analyzing blog reader behavior using comScore’s 1.5 million research panel of web users who have given explicit permission for comScore to track them everywhere they go online. Anyway, we finally got it done, and I think everyone with an interest in the scope of the blogosphere will find it interesting.

uhA few comments on the methodology, as I’m a research geek after all. We started by examining "top 100 blog" and "blog ecosystem" lists from sites including Technorati, Daypop, BlogStreet, Bloglines and others, most notably TruthLaidBear, the entire list for which is over 14,000 blogs (I see down at teh level of Insignifant Microbes it’s now more than 34,000 blogs, but for our analysis we went just beyond 14,000 deep).

Based on those thousands of blogs, comScore identified the 400 biggest blogs and blog hosting networks. We further categorized those blogs into various (non-exclusive) categories, including Political, Tech, Hipster, Women Authored, Business and so forth. comScore then looked at all the members of its panel who visited those sites during Q1 2005.

Just to get bloggers all wet, we actually produce a list of the top 25 blogs in the (English-language) blogosphere, by unique quarterly visitors (Q1 2005) and by number of visitations (i.e., user loyalty). It’s sure to generate controversy, as the top bloggers by traffic and visitation are not necessarily the ones that show up at the top of everyone else’s lists by number of in-bound links (or at least they’re not in the same order), but that’s just a question of understanding comScore’s methodology: actually tracking of hundreds of thousands of blog readers and making statistically sound projections accordingly.

Perhaps the more important findings, however, will be those about the size and demographic and behavioral make-up of blog readers. Highlights include:

  • 50 million U.S. Internet users visited blog sites in the first quarter of 2005. That is roughly 30% of all U.S. Internet users and 1 in 6 of the total U.S. population
  • Five hosting services for blogs each had more than 5 million unique visitors in that period, and four individual blogs had more than 1 million visitors each
  • Of 400 of the biggest blogs observed, segmented by seven (nonexclusive) categories, political blogs were the most popular, followed by "hipster" lifestyle blogs, tech blogs and blogs authored by women
  • Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections
  • Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online

Gawker Media and Six Apart co-sponsored the research. Gawker’s publisher Nick Denton shares his own thoughts on his blog.

Weblogs Inc. on Million-Dollar Run Rate

Posted by: of ExecutiveSummary.com on on 08/4/05

We’re playing catch-up here in the next few days with some stories that broke a few weeks ago of interest to our readers, but since we were on hiatus for a few months, I figure some back-filling is appropriate. In case you missed it, Jason Calacanis, CEO of Weblogs Inc, announce the other day that of Google AdSense alone, the collective 100+ blogs in his commercial blog empire have reached a million-dollar annual run rate, in addition to what they’re earning from display ads.

DoubleClick DART Motif Blog

Posted by: of ExecutiveSummary.com on on 08/3/05
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I’m pleased to announce DoubleClick’s first blog, the DART Motif Blog. It’s part of the roll-out for the new web site supporting Motif, DoubleClick’s rich media advertising platform. I’m still working on getting a business blog of my own launched around here (stay tuned), but this one is written most capably by Ari Paparo, Motif’s product manager and an experienced blogger in his own right.
 

Link

Reviving BusinessBlogConsulting.com

Posted by: of ExecutiveSummary.com on on 07/31/05

tA couple of months ago, I announced "my semi-retirement from this blog." Some took that as my "retirement from blogging" (what are Bruner Blog and Executive Summary, chopped liver?)

But it turns out, it hasn’t stuck anyway: I’m back. I got a number of kind emails and comments giving me the sense that this site was perhaps more popular than I thought. Then  Paul Chaney of Radiant Marketing proposed I turn the site into a big group blog on the topic of business blogs and related issues. Sounded good to me, so the following folks have all just been deputized to blog here:

La Shawn Barber of The Language Artist
Toby Bloomberg of Diva Marketing
Bob Bly of Bly Blog
Steve Broback of Avondale Media
Rich Brooks of Flyte
DL Byron of Textura Design
Paul Chaney of Radiant Marketing
Henry Copeland of BlogAds
Jill Fallon of Estate Vaults
Josh Hallett of Hyku
Kevin Holland of Air Conditioning Contractors of America
Wayne Hurlbert of Blog Business World
Tris Hussey of Larix Consulting
John Jantsch of Duct Tape Marketing
BL Ochman of What’s Next Online
Michele Miller of Wonder Branding
Lee Odden of Top Rank Results
Steve Rubel of Micro Persuasion
Todd Sattersten of A Penny For…
Stephan Spencer of Netconcepts
Dave Taylor of Intuitive Life for Business

James Turner of One by One Media

Dana VanDen Heuvel of BlogSavant
Des Walsh of Thinking Home Business
Debbie Weil of WordBiz and BlogWrite

Andy Wibbels
of Easy Bake Weblogs

Jeremy Wright of Ensight

  • Stay on-topic: the role of blogs in business communications and marketing
  • First and foremost, I see the value of this site being a directory for news and advice on business blogging. Please help the site stay on top of relevant articles in the mainstream press or greater blogsophere. Working as a large group we should have no excuse to miss anything.
  • Long-winded treatises on business philosphy, not so much.
  • Profiling good (or particularly bad) examples of business blogs is another focus. But there are a lot business blogs out there now. We don’t need to catalog every one, just the particularly noteworthy ones
  • No blatant self-promotion
  • Use the "extended body" field for longer posts. Keep the homepage scannable.
  • Use the categories
  • Blog for good, not for evil

Well, it will be interesting to see how this phase of BusinessBlogConsulting pans out.

poin

 

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